YAMAHA ROADSTAR

If they were counting on some disgruntled Harley Davidson fans to jump on board, their bet paid off in spades. More than a few frustrated Hawg lovers felt that this American company who many had revered was starting to rest a little too long on its laurels. With perfect timing, the Yamaha Roadstar entered stage right and according to many gave the very popular Harley Davidson Fat Boy some pretty stiff competition.

The Roadstar was not by any means Yamaha’s first shot at stealing a portion of the Harley customer base. Before the Road Star there was a Yamaha touring bike called the Silverado whose design was carried forward to the Roadstar. But from the minute the first Road Star made its appearance, it was obvious which biker demographic was being targeted.

Whether or not the Japanese were able to sway many dyed in the wool bikers devoted to the motorcycle that to them is the epitome of the red, white and blue of motorcycles is debatable. But there are many motorcycle riding enthusiasts that have no such affiliation that are enjoying the spectacular pulsing vibration that their Yamaha Roadstar’s engine puts out. Plus, there is the nasty issue of pricing to consider. Compared to its American counterpart, the Roadstar is cheap at four to five thousand dollars less in price. It would seem that loyalty to a particular brand is expensive.

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